With podcasts becoming arguably one of the biggest resurrections of modern media, are they really worth the hype and should brands be weighing in on this platform? Podcasts were first introduced back in the 1980’s, then known as ‘audioblogging’ and have seen an incredibly slow rise to popular culture over the past 4 decades, eventually

FOOTBALL VS PUBLIC RELATIONS Volume 1: Part II   Public Relations within Soccer Hi everyone, welcome back. If you read my last blog post you would know that I looked at the similarities between football and public relations. If you haven’t saw it yet, feel free to go check it out. Today I’m sticking with

Imagine this – you wake up one morning, you’re lying in a strange bed, in a strange room, in a strange country, all alone. Scary right? Wrong, it’s the exact opposite! …And I’m here to tell you why. Anyone who knows me, knows that I hate ordinary. I hate getting up every day, doing the

Last year I spent 12 months working at Randox Laboratories, Crumlin. I never gave much thought into why I was applying for placement in 2nd year; I just thought of it as something we had to do and understood that it would be beneficial when it came to seeking graduate jobs, as I’d have some

During the summer months there was some really memorable PR campaigns. Here’s a few of my favourite campaigns: 1. Hidden job ad found on Apple’s site source code. I’m sure many people have had the dream of working for apple. Well that dream could have become a reality in August when it was posted on