Sponsorship – Ulster PR Student Blog

Conor McGregor, Creativity, FIFA, Floyd Mayweather, Humour, Paddy Power, Phelim Sweeney, rainforest, Social Media, Sponsorship, Stunts, UEFA

From wind-ups to lucky pants, are Paddy Power the kings of PR?

Posted on April 15, 2021 by phelimsweeney

Paddy Power, if you haven’t heard of them before, are an Irish bookmaker who operate in the UK and Ireland. Paddy Power are a very established name in the betting industry, with shops in over 600 locations. However, many people will mostly be familiar with Paddy Power through their social media accounts. With over 1.5

Advertising, Brand Marketing, Ciara Hughes, Coronavirus, Corporate Social Responsibility, Guinness, Sponsorship

Guinness, King of Marketing

Posted on March 17, 2021 by ciarahughespr

Creating marketing activity that has global synergies In January 2020, I was fortunate enough to take a trip down to Dublin’s fair city. I visited some tourist attractions including Trinity College and St Stephens Green, but for me the highlight was the infamous Guinness Storehouse. Since its opening in the year 2000, the Guinness Storehouse

Author - Jenna Sloan, Creativity, Guinness, rugby, Sponsorship

Guinness officially done with the colour black?

Posted on December 4, 2019July 2, 2021 by sloanj20

Disclaimer- I’m neither a Rugby nor Guinness fan but I recently feel like Guinness have been taking a slightly different but great approach to some of their campaigns during Rugby tournaments. Unlike me, you may have watched Ireland disappointing exit from the semi-final of the Rugby World Cup in October, but did you see this tweet from

Author - Ruth Leonard, Digital PR, Influencers, Instagram, Marketing, Social Media, Sponsorship

Time to unfollow the influencers?

Posted on March 6, 2019July 4, 2021 by Ruth Leonard

With 66% of the UK online population using some form of social media, there’s no denying that social media plays a significant role in our daily lives. It has changed how we keep in touch with friends, read the latest headlines, and how we shop for the latest fashion trends. With most Millenniums and Generation

Author - Shannon Grogan, GAA, Ireland, Irish Tradition, lifestyle, Sponsorship, Sport

Public Relations and the GAA – The Relationship

Posted on April 7, 2018July 4, 2021 by shannongrogan12

Although I may not be a fitness fanatic nor play any sports (I once did, trust me), I am a huge follower of the GAA, both in my local club and county. In most recent years it has come to my attention the tremendous effects and benefits Public Relations has had on GAA and it

Advertising, Author - Joseph McAuley, Communication, Creativity, Football, Marketing, Sponsorship, Sport

FOOTBALL VS PUBLIC RELATIONS Volume 1: Part II

Posted on April 7, 2018July 4, 2021 by jmcauley824

FOOTBALL VS PUBLIC RELATIONS Volume 1: Part II Public Relations within Soccer Hi everyone, welcome back. If you read my last blog post you would know that I looked at the similarities between football and public relations. If you haven’t saw it yet, feel free to go check it out. Today I’m sticking with

Advertising, Author - Charlotte Goss, Brands, Digital PR, Influencers, Social Media, Sponsorship

Beauty and the Influencer Beast

Posted on February 23, 2017June 29, 2021 by charlottegoss

YouTubers and Instagram Stars Have Quickly Become the Only Voice That Matters for Consumers in the Beauty Industry. On YouTube, I am subscribed to 40 (yes, 40!) beauty “gurus”. Excessive? Let me explain. Over the past decade, YouTube has exploded as a user-generated platform for companies and people around the world to share their ideas,