If 2020 has taught me anything, it is that you never truly know what is around the corner. Imagine this time last year, your friend sat you down and said that we will live the majority of the year in some sort of lockdown, masks were mandatory in public, and we might not be able
Tag: Social Media
Over the last few years, the ‘perfect’ body image no longer seems to exist. As a society we have learnt to embrace the diversity of women’s bodies, loving every shape, size and skin colour there is. The trend of being supermodel skinny is slowly dying and women are realising to love all the little imperfections
Within the last 5 years, social media has taken off more than anyone could have ever expected. Platforms such as MySpace and Bebo eventually gave way to today’s big 6 – Facebook, Instagram, Twitter, Snapchat, YouTube and TikTok. Social media was initially created to connect with friends that aren’t nearby and has quickly turned into
It is becoming more apparent each day that traditional media platforms are taking a back seat in the marketing world. Although newspapers, radio and television are still prominent features within the household, the instantaneous nature of social media takes preference in delivering information to society. Whether it is a swipe up on Instagram or a
Social media can be an excellent tool for outlining what your business stands for, what your over arching values are. It helps identify quickly the ideal client base to start building relationships with. Social media for business is a sustainable way to reach the right demographics, audience and keep in touch with them while increasing
When apps first came on the scenes all those years ago it seemed like each app had its own niche. These new apps wiped out the old social media sites like Bebo (who remembers that one) and brought with it the new social media age when we didn’t have to sit at a computer screen
Social media has always been hailed as a tool for those with little to no voice or representation within society and it can definitely aid pro-democracy movements on occasion, unfortunately overall it gives the far-right parties and authoritarians an advantage. These platforms, once seen as an ally to democracy, have progressively become its enemy. It
I know what you are thinking, the food set in front of you at a restaurant and the information you read on your mobile phone have nothing in common, right? Wrong! Over the last ten years social media has become one of the main marketing strategies used by all business’, in particular the hospitality industry
Social media is often considered to be the domain of the young. Every student has shared memes mocking inept parents struggling with technology, sharing embarrassing posts on Facebook and doing the unthinkable on TikTok, but what happens when the fight for the most powerful political post on earth is being contested and it’s votes, not
Back in March 2020, if I told you I’d be writing a blog on how communication was affected during a worldwide pandemic and through national lockdowns that saw millions of us in the UK forced to stay at home, you wouldn’t believe me. Unfortunately that is the reality and I will be assessing how the