There’s something very satisfying about launching a new nightclub event. Especially in a small city like Belfast where the competitors witness your every move and try their best to trip you up at every hurdle. It’s a thrilling and hands-on process that brings great success, but it requires more work than you can imagine. However,

Two words – digital strategy. What exactly is it, why do you need one and how do you get one? Want this explained for you without all the marketing gibberish? Read on. Authors Karel Dörner and David Edelman broadly describe digital strategy as ‘ranging from being a general vision for change to the adoption of digital tools for

Mark Zuckerberg, founder and CEO of Facebook, testified before Congress on the 10th and 11th of April, amid the recent Cambridge Analytica scandal, where it was found that more than 87 million Americans’ personal data were sold and misused for advertising purposes. The five-hour-long sessions, where the members of the Senates’ and the Houses’ Committee

WARNING: If you are in any way offended by ladies’ bottoms, then this probably isn’t the post for you and I suggest you look away now!   It was earlier this year as I was sitting on the train doing my usual social media scroll to pass the time when I first came across an

I’ll admit, I’m a self-confessed Taylor Swift fan – I’m a ‘Swiftie’ – and yes, I’m proud of it. However, if you’re not a fan and have absolutely zero interest in her (or her cats or ‘squad’) then first of all: we can’t be friends. Second: don’t worry, this won’t be some typical fan-girl blog…

Today’s society is hugely influenced by the use of smartphones. This is from everyday life, with how we interact with friends and family on a personal level, to how businesses and politicians send out messages and updates to their customers and followers through social media posts. This is clear today with US President Donal Trumps