Now I am half way through my first semester of final year, the pressure to begin looking for post-graduate jobs has set in. The thought of going back through the job-hunting process- applying for jobs, updating CVs, new cover letters and the dreaded interviews for each role has consumed me since August. I began scouring

The reality of picking a career path from around the age of sixteen that may dictate the rest of your professional life is immense. It’s a regular convention of traditional education in our generation, but just because it’s common doesn’t make it ordinary. This decision process, aided and hindered by influences such as parents, siblings,

As my final semester with Ulster University and the stress of final year continues to loom overhead, the end is almost in sight. However, as I was procrastinating from my assignments last week, I stumbled across an interview between pop star Taylor Swift and Elle USA to mark her thirtieth birthday. The article is titled

The Role of Public Relations to me, is having a good understanding of what your publics want, and desire. We live in the age of technology, which allows for organisations to become evermore competitive in the race for success. Reputation in any industry must be considered by most organisations as their biggest asset, and concern.

Lecturers always plug extra-curricular activities, don’t they?  It’s easy to nod along in agreement, making a mental note to respond to the university’s countless invitations by email but when they land there’s a deadline looming and you’re left weighing up the value of said event versus research/writing/reading. We have the rest of our lives to

Public relations is a profound interest of mine and there are plentiful reasons why this area of expertise elevates me, particularly the communication aspect, as well as being exposed to so many interesting individuals. I am going to share my story with you, career choices and life experiences that have led me to believe that