Every year, we eagerly await the, much-anticipated, Christmas TV Adverts from our favourite retail giants.  This year was no different, Marks and Spencer were one of the first to release their ad, starring the loved and adored Paddington Bear.  To paint the overall picture for you, the advert shows how Paddington mistakes a burglar for Santa Claus – I know what your thinking, but he isn’t the brightest

For most, the first sign of Christmas is when the clock strikes midnight on Halloween night and all advertisers know this means the deluge of Christmas adverts will begin, and with that the competition of who has the best advert of the Christmas season? Over the years there have been many ones that have resonated and

Like many people, I do await the Christmas TV ‘adverts’ around this time of year. It’s that time of the year where high street stores compete in the sphere of PR, Advertising, and Marketing, (and in most cases all three), for the most original Christmas idea – trying to encourage consumers to ultimately go to

Last week I had the privilege of attending CIPR NI Meet the Media Event, hosted by Cool FM and Downtown Radio. For a lot of people getting to see where the likes of Pete Snodden, Rebecca McKinney and Gary Myles create the magic that goes into their nationwide breakfast shows is a onetime opportunity. Luckily

How many posts have you read in the past week featuring the latest product which your favourite blogger just ‘cannot live without’? Or the number Instagram posts with someone promoting their newfound favourite brand of sunglasses that are a ‘must’ yet which you hadn’t even heard of until now? The advertising industry is in the