A few people realise that PR practitioners are the invisible puppet masters pulling the strings behind every element of media you see today. Of course, you’ll not be able to recount the 1,000s of campaigns you’re exposed to each week, but there are campaigns that tend to leave a lasting impression on your memory, without
If you’re a young, wild & free, hungry partier in search of paradise then look no further, Tomorrowland will have you sorted! If you’ve ever been to Tomorrowland you’ll know exactly what I mean when I say it’s ‘out of this world!’ However, with 200,000 tickets up for grabs, it can be a pretty scary
One of the basic rules of the universe is that nothing is perfect. Perfection simply doesn’t exist…Without imperfection, neither you nor I would exist” ― Stephen Hawking If I asked you to look at this photograph of my friends and I (I’m on the right) and tell me what you thought… what would you say? I
F U T U R E predicting one day to the next, which may or may not happen. Where did you see yourself 10 years ago? Where do you see yourself in the next 10 years? Something we don’t often stop and ask ourselves. ‘Dream big’ a phrase we are often told when we are
Today’s society is hugely influenced by the use of smartphones. This is from everyday life, with how we interact with friends and family on a personal level, to how businesses and politicians send out messages and updates to their customers and followers through social media posts. This is clear today with US President Donal Trumps
When I was seventeen, I spent a week in Geneva. It’s a beautiful city. I met nice people, I tried fondue for the first time and for the first time in my life I saw snow. I’m from Northern Ireland, we are a mild, wet little corner of Europe and some years in the
Side note – Originally the title for this blog post was supposed to be; ‘To Blog or Not To Blog’, pretty self-explanatory but I had this idea of creating a post to just address the fact that I have recently been very conflicted with creating blogs (isn’t it ironic, don’t you think?). Writing is something
In recent years we have seen huge shift in the way we interact with the Public, there are so many things that have been deemed as Racist, Sexist, Ageist etc etc.. With the rise of Social media and the sheer volume of people that can be reached there is now a wider audience of people
Grunig and Hunt developed the idea that PR creates two-way communication between an organisation and its publics… and guess what social media does? The exact same thing! Why is it so powerful? Out with the old, in with the new. If you have been faithfully relying on traditional PR tactics, it’s time to change. Maybe
During my time on placement I had the opportunity to work with PR managers across Europe and one thing I learnt was that YouTubers and social media influencers are increasingly becoming one of the most important ways to communicate with your target audience. I was so intrigued that I have even decided to base my