As many of the posts on this blog have explored, social media can be an excellent tool for communicating with customers and promoting your brand. This, however, is dependent on how the brand utilises it. On Tuesday, October 17th, a Twitter user by the name of Heather Peacock (@heatherpea) posted an image of a sign

Friday 13th may be unlucky for some, but for many of Northern Ireland’s PR practitioners, the night ended in trophies, applause and possibly some sore heads in the morning! For the past 18 months, I have had the privilege of sitting on the CIPR NI Committee as a Student Ambassador. During my time I have

Just over 3 years ago, my 18-year-old self, boarded a one-way Aer Lingus flight to London. As I sat in my overpriced seat I was confident, more confident than I had ever felt in my entire life. I had just left my Mum, pretending to cry into the sleeve of her jumper, outside WHSmith in

In June 2016 I began my placement in The Walt Disney Company EMEA in London as Regional Communications intern for Disney Channels. Writing this now it is hard to believe that it has been four months since I have finished my year-long (AMAZING) placement with Disney and as this is my first ever blog post

I spent a few days looking for inspiration and thinking of topics for my first ever blog post. I scrolled through Twitter and looked at articles in the news to find something interesting and current to write about, and something that people would want to read. But my mind kept floating back to my placement