Public relations is a profound interest of mine and there are plentiful reasons why this area of expertise elevates me, particularly the communication aspect, as well as being exposed to so many interesting individuals. I am going to share my story with you, career choices and life experiences that have led me to believe that

PaddyPower is one of the leading Irish bookmakers who will do just about everything for some publicity, whether it be conventional marketing or controversial PR stunts,  From taking bets on whether Oscar Pistorius will “walk” from his murder trial to publishing a poster portraying Jesus and the disciples gambling at the last supper.  Personally i

Public Relations (PR) has a valid role in today’s democratic society. Moloney and Colmer (2001; pp.89) suggest “The thesis is that PR is on a journey from being the property of the UK elite to the possession of many, if not most of its citizens.” Liberalisation led to economic growth which created a sustained customer

“When written in Chinese, the word ‘Crisis’ is composed of two characters: One represents danger and the other represents opportunity.” John F. Kennedy. This quote pokes the bear in the great debate about Celebrity PR scandals, and as we move away from the archaic belief that “All PR is good PR”, it’s clear to me

Every organisation in the world is susceptible to a crisis, it’s how an organisation handles crisis that really shows the type of organisation they are. Crisis can bring huge benefits to an organisation if handled correctly however, if an organisation does not have an effective crisis management strategy implemented, it can be detrimental to their

This time last year I didn’t know what public relations was.  I had no interest in or idea of the importance and relevance of “PR” in everyday life. I would automatically have thought of the stunts devised to distract the public’s attention from the real stories or those who offer discounted entry to Thompsons and