Towards the end of 2016 Spotify put its abundance of listener data and insights to playful use in a new Out-Of-Home ad campaign, placing billboards globally after an initial release in the UK, US, France and Germany. The adverts were created by the company’s in-house marketing team and revealed some of the weird and wonderful
Year: 2018
We’ve all been there. That gut wrenching, heart pounding moment you realise you can’t find your phone. You frantically pat your body up and down, hoping, praying that it’s lodged deep within your pocket. Know what I’m talking about? Not nice, is it? Anyone who knows me knows that I love social media. I struggle
Not many things will get me up early on a cold wet and windy Sunday morning in January but football is the one thing that will. I have been playing Gaelic football since I can remember for my local club St Marys Burren. My family has always been involved with our local club from playing
If you haven’t been aware of The Greatest Showman bubble we’ve all been living in since Christmas, do you even own a phone with acceptable 3G coverage? (or clearly you haven’t been paying the Wifi bill in your student houses). Because if Hugh Jackman Gifs are not dominating your Twitter, or Zac Efron all up
Before you think I might begin to discuss the chart single by Robin Thicke, I am not. More importantly this blog will look closer at the looming similarities between PR and advertising. It is not unknown to most of us that PR is changing. With change comes challenges and with challenges comes opportunities. However, there
As many of you know, great PR will create a great reputation and great public image. There is one PR campaign however which really stands out above all others and has undoubtedly captured the imaginations of people from all around the world. At times his bravado and outrageous comments have stirred excitement and anticipation; at
Breaking a bone wouldn’t usually be a big deal or something I’d call a ‘life changing experience’, but after 24 weeks in cast, two surgeries and countless appointments filled with disappointing news, I’m not the same person I was. Despite the fact I have on-going issues with my ankle and it limits me at times,
Ever heard of charity starts at home? I was one of the 350 bog runners who took part in a fun-filled adventure around Castlewellan Forest Park. On the 8th of October, it was time to get absolutely boggin’!!! Bogs, swampy mud, bridges, underground tunnels, forests, lakes? Swam, ran, waddled? We did it all! I recently
It’s been over a year since Donald Trump became the most powerful man in the world and the 45th president of the United States. Do you remember what you were doing that very day and hour he won? I remember I sat up that whole night watching the results come in flicking between CNN and
Since 2011, more than 11 million people have been affected by the civil war in Syria and it is now the biggest humanitarian crisis this century has ever seen. Before civil war broke out in Syria 6 years ago, it was already a country on its knees. With high unemployment, widespread corruption and state repression