As this is my first blog on the Ulster PR Student site, I want to introduce myself as Shannon – a lover of tea (strictly Punjana), Yankee Candles (Lovely Kiku obviously) and American Country music. Although these are the things that keep me sane, I also dabble in some PR, Events and Marketing activities as a student
Year: 2017
Having recently completed the dissertation aspect of my MSc qualification, it seemed timely to revisit the crux of the subject area which I explored, for the purposes of an initial blog. My area of study focused specifically on social media crisis management, and the technicalities of proactivity, prevention and management. I set out to analyse,
When does social media become more than just another trend for likes, shares and followers? Social media is revolutionising the travel and hospitality industry across the world with sites such as Instagram, Facebook and TripAdvisor, providing a platform for consumers to research their trip or to share their experiences through selfies, check-ins and reviews. It
One of the main roles of public relations is crisis management. This relates to how you as a business act and respond to a disruptive situation that can damage your reputation. Some key examples of times when crisis management was needed include disasters like the BP oil spill and the infamous Tesco horse meat scandal.
YouTubers and Instagram Stars Have Quickly Become the Only Voice That Matters for Consumers in the Beauty Industry. On YouTube, I am subscribed to 40 (yes, 40!) beauty “gurus”. Excessive? Let me explain. Over the past decade, YouTube has exploded as a user-generated platform for companies and people around the world to share their ideas,
In today’s society, many organisations have established themselves through ‘digital’ offerings, creating online specific content, allowing users to access news in alternative ways and diverging the uses of social platforms. BuzzFeed An American internet media company that focuses on social media, news and entertainment. Although the platform has a reputation for offering the weirdest quizzes
Right now I am sitting on a bus surrounded by people who are equally as disappointed in the Wi-Fi service as I am. Let’s hope inspiration really does strike in unlikely places. I’m travelling towards a placement interview and so excitement (and nerves) are running high. For a career in PR, work experience is essential
American football, the Halftime Show, and legendary advertisements, a.k.a. the PR dream. Following Super Bowl 51, it is worth examining this annual sporting event as the golden PR opportunity that it is.
Twitter is considered one of the main social media platforms, alongside Instagram, Snapchat and Facebook. The platform, launched in March 2006, is based around online news and social networking. As of quarter four in 2015, the company posted a net income of $7 million. Twitter is everywhere, in this day and age it almost impossible to use
Celebrity Endorsements have been used by businesses for years as a way of creating likability and trust; both for the company and in the company’s product. Some great examples of this include Cheryl Cole and L’Oréal, David Beckham and H&M, and Michael Jordan and Nike. This practice has evolved in recent years to include a