Roll that 90’s VHS Tape… were our early counter arguments in the 1990’s the exact same thing, ‘it’s not our fault, it’s just a game.?’ Or is it time to look beyond this ‘he said they cause violence, she said they’re just games’ style of argument this conversation has been mired in for decades. We

I’ll start off easy. For many of you who don’t study anything business or marketing related, you may look at the words ‘Digital Strategy’ and freak out. More haunting words that sound like you’re travelling down the wrong path, but once you come to grips with it you can turn your business into an overnight

You Tubers. I mean, I would imagine that most would be aware of what a You Tuber is nowadays but incase you have indeed been living under a rock for the last 10 years, here is a quick explanation of what exactly a You Tuber is… The explanation of a You Tuber tends to split

It is without a doubt that everyone under the age of 30 knows the infamous Kylie Jenner who has made her mark on the beauty industry. She was recently proclaimed as the youngest ‘self-made’ billionaire at just 20 years old but given her family background this term is debatable and sparked major controversy in the

Everyone has a love-hate relationship with social media; why? Pros: Easy way to keep in touch with friends Easy access to current affairs Enables us to educate ourselves The list goes on. There are endless reasons why we love social media; the extent to which can be seen in cities like Augsburg, Germany where pedestrian

In the 2008 Presidential Election, we witnessed relatively unknown candidate Barack Obama become front and center of the race. Through an engaging social media campaign and a well oiled public relations team Obama would go on to become the 49th President. Fast forward to 2016 and Donald Trump has become the first “twitter – based”