The UK’s elite universities have a major problem, one that needs to be dealt with now rather than later. It’s a problem that probably won’t come as a major surprise to a lot of people which is a fact that is in itself disturbing and deeply upsetting. Everyone knows that Oxford and Cambridge are the
Tag: Reputation Management
Having studied a degree in English and Drama at undergrad level, for my masters I wanted to throw myself into something I had never done before; the world of PR. Public Relations, to my untrained mind – my PR role model being Samantha Jones – was writing press releases, going to fancy events and ‘schmoozing’
If you have even the slightest bit of interest in sport, chances are that you are familiar with Clare Balding the sports presenter who works for both the BBC and Channel 4. Balding’s ubiquitous sports coverage was memorably lampooned by British comedian Tracey Ullman earlier this year in a sketch that seemed eerily accurate.
I started classes for my Masters in Communications and PR in the University of Ulster on the 26th of September and one of the first things I’ve learned so far is that jokes about domestic violence are a terrible way to sell ribs. That’s going to need a little context. Ribs n’ Bibs is a
Having recently completed the dissertation aspect of my MSc qualification, it seemed timely to revisit the crux of the subject area which I explored, for the purposes of an initial blog. My area of study focused specifically on social media crisis management, and the technicalities of proactivity, prevention and management. I set out to analyse,
When does social media become more than just another trend for likes, shares and followers? Social media is revolutionising the travel and hospitality industry across the world with sites such as Instagram, Facebook and TripAdvisor, providing a platform for consumers to research their trip or to share their experiences through selfies, check-ins and reviews. It
One of the main roles of public relations is crisis management. This relates to how you as a business act and respond to a disruptive situation that can damage your reputation. Some key examples of times when crisis management was needed include disasters like the BP oil spill and the infamous Tesco horse meat scandal.