Placement, In Retrospect

Everyone’s placement journey is different, for some of us we may find our dream job in one interview and for others, it may take several bottles of Rescue Remedy and endless nights on Glass Door.com.

What I learnt from the placement process is the most important thing you have to market is yourself, or how about, #SWOTYourself?

Strengths

Yes, we all did well in our A Levels, we’re here for that reason – we work hard, but we are not homogenous. Each of us offers something unique to future employers, some of us know what that is and some of us don’t but if the fit is right for you, your placement will be your match.

Try your best not to let your nerves get the best of you – excel in your strengths and your ability to communicate your ideas on why you are the best match for the prospective placement.

Weaknesses

My name’s Olivia McKearney and I completed six placement interviews; the first 1-4 were train wrecks. I prepped for each for them, had pages of notes of buzz words memorised but when I sat in front of the panel, everything was forgotten. I stuttered answers even though I knew I was more than capable to answer those questions.

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After each politely worded rejection I gave up for a few months, I applied for a final two placements and gave myself the ultimatum that if I didn’t get them I would go straight to final year – which is a completely worthy path but not the one I had planned to pursue.

On a Wednesday in May I had my fifth interview and I went in with one thing that had been absent from disasters 1-4, Confidence. I wasn’t intimidated anymore by the people across the table, I was able to converse with them because I knew the answers, and I didn’t need memorised statements.

The next day, I had my sixth interview. That afternoon, I was offered both placements and chose to accept McKeevers Chemists based in my home county of Armagh. You wait for a bus and two come at once.

Don’t become disillusioned, it will work out.

Opportunities

These prospective employers are here to give us opportunities to succeed, they wouldn’t have advertised the role if they didn’t want us, we’ll be taken seriously and treated professionally. I can only speak to my own experience when I say I received an unprecedented amount of opportunities on this year. From event planning, social media influencer outreach and content creation, this year provided the building blocks to my future career.

Don’t let anyone look down on your chosen placement, I have had, and still have people question the experience of what you can “really” achieve in a local company – check out my CV.

Some people remain largely ignorant to the effects of marketing, but not us as students, take every opportunity you can.

Threats

The obvious threat is that of competition amongst fellow students. We’ve faced that our entire educational career and it’s not going anywhere. As I said, you are unique as a person, better yourself and let employers see the real you across the desk – don’t let the biggest threat to success be you.

Placement was a pivotal year for me; I become financially stable and massively independent;

  • I travelled the West Coast of America for three weeks with my best friend.
  • I made my way to Budapest for a once in a lifetime music festival.
  • I realised the career path I want to endeavour and enhance my skills at.
  • I made wonderful friends and connections.
  • I achieved my own personal KPIs and know that I am more than capable and deserve my standing in the future of Communications.
  • I made myself proud.

If I can do it, you can too.

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Olivia McKearney is a Final Year BSc in Communication, Advertising and Marketing student at Ulster University. She can be found on LinkedIn at www.linkedin.com/in/olivia-mckearney