Reality TV. The genre that has overtaken our lives, from watching ordinary people find the “love’ of their lives on a luxury island, to watching important political figures such as Stanley Johnson eating kangaroo…bits. We sit down and indulge ourselves on entertaining content, usually thanking god that it’s not us having to serenade Simon Cowell.

In the 2008 Presidential Election, we witnessed relatively unknown candidate Barack Obama become front and center of the race. Through an engaging social media campaign and a well oiled public relations team Obama would go on to become the 49th President. Fast forward to 2016 and Donald Trump has become the first “twitter – based”

Public Relations (PR) has a valid role in today’s democratic society. Moloney and Colmer (2001; pp.89) suggest “The thesis is that PR is on a journey from being the property of the UK elite to the possession of many, if not most of its citizens.” Liberalisation led to economic growth which created a sustained customer

In todays modern day era, we are bombarded with marketing messages that we the public receive on a daily basis. It would be important for any person or business to have some sort of effective digital strategy set in place, to ensure they are reaching the correct consumers without barriers, but is it important to

Mark Zuckerberg, founder and CEO of Facebook, testified before Congress on the 10th and 11th of April, amid the recent Cambridge Analytica scandal, where it was found that more than 87 million Americans’ personal data were sold and misused for advertising purposes. The five-hour-long sessions, where the members of the Senates’ and the Houses’ Committee

“It’s a Corbyn ting” – Stormzy Grime; London’s mash up of UK garage and jungle music. Rapid, syncopated breakbeats featuring jagged electronic sounds, with a gritty lyrical depiction of urban life narrating a grungy beat. But why, in 2017, did Grime have such an impact on politics? On 18th April 2017, Teresa May called for