Recently on my Facebook newsfeed I came across this video – Now I can’t say it’s the first time I’ve seen the ad as I think it pops up on my Facebook every other week but coming across it again had me thinking. How come we don’t see more Northern Ireland based companies getting on
Tag: Marketing
During my time on placement I had the opportunity to work with PR managers across Europe and one thing I learnt was that YouTubers and social media influencers are increasingly becoming one of the most important ways to communicate with your target audience. I was so intrigued that I have even decided to base my
Not many things will get me up early on a cold wet and windy Sunday morning in January but football is the one thing that will. I have been playing Gaelic football since I can remember for my local club St Marys Burren. My family has always been involved with our local club from playing
On Friday the 27th of January, KFC tweeted a video to advertise their new “Smoky Mountain BBQ” chicken. KFC’s advertising campaigns are renown to star their legendary mascot Colonel Sanders – however, in this recent video the star of the show is a female Colonel. The role of Colonel Sanders was taken up by Reba
It’s not every year that you get to visit the most magical place in the world at Christmas with your family. In a year as tough as this one, with assignments and exams piling up, it was definitely a well-needed trip to escape the world of final year (even if only for a few
If you’ve ever had a job in retail, especially over the Christmas period, then you’ll completely understand everything I’m about to say. However, even if you haven’t, I’m sure you can imagine what exactly goes on for retail workers around this time of year, especially in what is, undoubtedly, one of the nation’s biggest supermarkets,
Two unheard of writers with no previous television hits, a bunch of dorky Dungeons and Dragons playing kids, and a random girl with a shaved head and some freaky powers. How did all of this turn in to the most watched Netflix series to date? Note: For those who do not watch Stranger Things, I
How many posts have you read in the past week featuring the latest product which your favourite blogger just ‘cannot live without’? Or the number Instagram posts with someone promoting their newfound favourite brand of sunglasses that are a ‘must’ yet which you hadn’t even heard of until now? The advertising industry is in the
I’ve been working within higher education for nearly three years now, but more recently and specifically within International Student Marketing & Recruitment. My role mainly entails communications management and dealing with international prospects worldwide on a daily basis; from initial enquiry – to establishing contact – nurturing the lead – and finally, to conversion. While
Carrying plates for a living begun as a way to earn some extra money back in university in the heady days of the nineties. University soon fell to the wayside and before I knew it, I found myself trapped in a regional hotel that made Jack Nicholson’s break-down in the Shining seem quite reasonable. This