As a nostalgic final year, I have reminisced on my brilliant university experience over the past 4 years. It has led me to remember what expectations I, and many others presumably had, as a first year beginning University.   Expectation: I’m rich! The student loan is a source of excitement particularly for prospective young fresher’s

In the UK and Ireland, we all have a distinct perception of what college in the U.S. is like, Right? The parties, the frat houses and the socks and sandals combo – yes it is real! In general, we aren’t far wrong. But having been there, done that (and bought hundreds of T-shirts) my views

The term PR can unsurprisingly evoke a feeling of doubt in people’s minds. PR can be seen as way the media twist the truth in an attempt to deliver a certain message. The element of persuasion can sometimes overshadow judgement and cast a damaging light on PR. However this is not the case, PR today

Two words – digital strategy. What exactly is it, why do you need one and how do you get one? Want this explained for you without all the marketing gibberish? Read on. Authors Karel Dörner and David Edelman broadly describe digital strategy as ‘ranging from being a general vision for change to the adoption of digital tools for

PR the bulletproof vest for the rich and famous, the lying politicians key to the white house, the reason we help others. Why is it whenever you mention PR, people automatically think of all the negatives behind the word? The bad that has come about because of it? The rich and famous pay a large