As we’ve all seen in the last few weeks Covid-19 has caused disruption to our livelihoods, communities and businesses all around the world. However, I’ve noticed, particularly from social media that many brands and corporations are using their creativity and their social power to spread important Coronavirus health messages such as social distancing.  Below are

Cancel culture is a term that was virtually unheard of just years ago but now is a prominent feature of the digital age. So what exactly is cancel culture? It can be described as an environment that facilitates a form of public shaming, usually occurring on the Internet, where a person or an organisation is denounced for

As governments around the world promote staying at home to curb the spread of the Covid-19 outbreak, brands are stepping up to help.  With consumers staying at home, brands now have a unique opportunity to craft creative digital campaigns to showcase their products as well as their social responsibility. By spending all this time indoors,