When it comes to modern day businesses, Digital marketing is leaps and bounds ahead of all other forms of advertising. It’s expensive – companies are spending up to 1.5bn on Instagram alone – but its effectiveness means that big businesses have no hesitation in investing time, money and effort into it. So where’s all that money

My name is Christopher Hynds, I’m 22 years old, I am a final year Communications Management and Public Relations student at Ulster Uni, currently working part time as a Marketing and Communications assistant at Clanmil Housing Association. Oh, and I also happen to support Manchester United Football Club. If you’re wondering why anybody would ever