As one of the @CIPR_NI student ambassadors I have the pleasure of attending their events. This week I attended the Mobile Movie Making workshop hosted by the lovely Niamh MacCauley, Video Marketing Officer at Purple Dot Videos (@DgnEnterprise). Before attending this event I always thought of myself as a wiz at making movies, mostly for

WHAT DID DIOR DO WRONG IN THIS CAMPAIGN?  Dior has successfully gotten international media coverage about their new Capture Youth product with the face of the product being Cara Delevingne. The response to Dior’s selection of a 25 year old model/actress, Delevingne, was definitely not the coverage or reaction that they expected. The target audience

If you had of asked me “Where do you see yourself in 5 years?” while I studied for my GCSE’s, the answer would have been somewhere in Liverpool studying Advertising or Graphic Design. All my career prospects revolving around the idea being able to see a Liverpool game whenever I wanted and drawing cartoons. Immature

Carrying plates for a living begun as a way to earn some extra money back in university in the heady days of the nineties. University soon fell to the wayside and before I knew it, I found myself trapped in a regional hotel that made Jack Nicholson’s break-down in the Shining seem quite reasonable. This

  When considering a career in the Public Relations industry I believe there is a few important questions you must ask yourself before diving into a career in PR. Due to the fast paced, forever changing, and high-pressure environment you will be working in you must have an acquired skill set, hold a great level

When someone says the name Burger King what do you think of? Fast food, unhealthy food, convenience? But what about anti bullying? It is not a connection that I would have originally made myself however, as part of anti-bullying month Burger King did a PR stunt in an undisclosed restaurant in LA where hidden cameras