“Everything we want is on the other side of fear.” – George Addair.   Thanks to Instagram’s savvy (but creepy) technology, posts we genuinely are interested in often appear on our ‘explore’ pages. This is usually pretty useful for me for four reasons; To look at healthy food I’ll probably never make To look at

Over the past four weeks, Harvey Weinstein has joined the ever-growing list of men who apparently can’t keep their hands off women.  This list includes President Clinton, President Trump, Bill Cosby and Roman Polanski, men who don’t know how to behave as Gentlemen.    How did a culture of silence build up around Harvey Weinstein? The

As I passively scrolled through my Twitter feed, I stumbled across a post regarding a situation that initially appeared somewhat passive. A few clicks later and I’m intrigued by a simple, yet subtly clever, PR move. For me, it is the fitting reminder that we, as PR practitioners, need to make the most of every

A message, or you could say, a cry for help has been secretly spread about seeking support for a campaign for better labour standards from third-party factory workers for the high street fashion brand Zara. They work for Bravo Tekstil in Istanbul, who work for one of the largest fashion retailers, Inditex who is Zara’s

The Oxford Dictionary defines ‘Identity’ as “The characteristics determining who or what a person or thing is” But is it something that we are born with or is it something that we create? Sociologist Erving Goffman describes identity as an interactive construction rather than something ‘given’ and suggests that all social interaction is like a

Whether Americans agree with it or not, Donald Trump was inaugurated as the 45th president of the United States.   Growing up, I had always known Donald Trump to be this multi-millionaire business man. He had travelled around the world creating Trump resorts, golf courses and many other vastly expensive ventures. He was seen as

L’eau de Chris When Chris Hughes (one of this year’s Love Island stars, for those who managed to stay away) took to social media to announce he would be launching his first ever product with Topman last week it initially generated a lot of mixed reactions. The product called L’eau de Chris is described by

As many of the posts on this blog have explored, social media can be an excellent tool for communicating with customers and promoting your brand. This, however, is dependent on how the brand utilises it. On Tuesday, October 17th, a Twitter user by the name of Heather Peacock (@heatherpea) posted an image of a sign