Unless you’ve been living under a rock you’ll have seen how badly Theresa May’s speech to the Conservative Party Conference went. First off let’s reiterate just how important the leader’s speech is at any political conference. It’s the only bit anyone outside the conference really pays attention to. In recent years they’ve become dull because

Pourquoi, the French word meaning why. A question that I’ve been asking myself several times since moving from Toulouse, situated in the sunny South of France back to the cold, rainy hills of Donegal. I was happy there, felt settled and have made some lifelong friendships. One word stands out in that sentence to me.

Having studied a degree in English and Drama at undergrad level, for my masters I wanted to throw myself into something I had never done before; the world of PR. Public Relations, to my untrained mind – my PR role model being Samantha Jones – was writing press releases, going to fancy events and ‘schmoozing’

If you have even the slightest bit of interest in sport, chances are that you are familiar with Clare Balding the sports presenter who works for both the BBC and Channel 4. Balding’s ubiquitous sports coverage was memorably lampooned by British comedian Tracey Ullman earlier this year in a sketch that seemed eerily accurate.   

I started classes for my Masters in Communications and PR in the University of Ulster on the 26th of September and one of the first things I’ve learned so far is that jokes about domestic violence are a terrible way to sell ribs. That’s going to need a little context. Ribs n’ Bibs is a

Is your company using digital platforms such as Facebook, Twitter and Instagram in order to reel in more interest in your product or service? They are? Ok. Now ask yourself, is your company using digital platforms effectively? ‘Digital strategy’ can be summarised in seven words – “achieving marketing objectives through applying digital technologies” (Chaffey and

As a final year student, I am currently writing my dissertation. The topic I chose to explore was Public Relations and Lobbying within the agriculture industry, as the recent news topics sparked my interest as a farmer’s daughter.   2015 saw the farming income for Northern Ireland fall from £311.8m to £182.5m, which was largely