It’s no secret that social media and PR has become inundated with influencer marketing. With YouTubers and bloggers making more money than most upcoming musicians, artists and actors, this is a sector not to be ignored. In a recent study Influencer Marketing Hub found that the market size of ‘influencer marketing’ in 2018 was said to

Like many young girls, growing up I was a typical ‘Barbie Girl’ (it’s almost impossible not to sing the famous line by Aqua in my head when writing that!). I loved everything pink and I proudly owned an army of Barbies, as well as all necessary accompanying accessories such as: the Barbie Dream House, the

If you have previously stayed in any of the chain of luxury hotels owned by Hastings Hotels Ltd, then you will undoubtedly be familiar with the little smiling rubber duck that waits patiently to greet you on your arrival to your room. The duck phenomena first originated in a warehouse of an organization called Bluestep Solutions.

In todays modern day era, we are bombarded with marketing messages that we the public receive on a daily basis. It would be important for any person or business to have some sort of effective digital strategy set in place, to ensure they are reaching the correct consumers without barriers, but is it important to