If you have even the slightest bit of interest in sport, chances are that you are familiar with Clare Balding the sports presenter who works for both the BBC and Channel 4. Balding’s ubiquitous sports coverage was memorably lampooned by British comedian Tracey Ullman earlier this year in a sketch that seemed eerily accurate.
Year: 2017
I started classes for my Masters in Communications and PR in the University of Ulster on the 26th of September and one of the first things I’ve learned so far is that jokes about domestic violence are a terrible way to sell ribs. That’s going to need a little context. Ribs n’ Bibs is a
An Election Guide for Dummies: Take 2 This time around it is the recent General Election I will be breaking down, which sees the electorate take to the polls to vote for one candidate from a political party to see them through to one of the 650 seats up for grabs across the UK (18 of which
Is your company using digital platforms such as Facebook, Twitter and Instagram in order to reel in more interest in your product or service? They are? Ok. Now ask yourself, is your company using digital platforms effectively? ‘Digital strategy’ can be summarised in seven words – “achieving marketing objectives through applying digital technologies” (Chaffey and
It has been a while since I have put fingers to keyboard to blog about things close to my heart, but as May marks ‘Crohn’s and Colitis Awareness Month’, it is only natural I write a feature blog on one of my best friends, Rachel Nugent, who battles this disease fearlessly every day of her life.
As a final year student, I am currently writing my dissertation. The topic I chose to explore was Public Relations and Lobbying within the agriculture industry, as the recent news topics sparked my interest as a farmer’s daughter. 2015 saw the farming income for Northern Ireland fall from £311.8m to £182.5m, which was largely
We all know the saying, “a picture is worth a thousand words,” and as an amateur photographer I firmly believe in this. So in Public Relations why should this be any different? How often do you flick through a newspaper or magazine and a photograph catches your eye? Or how often does the photograph encourage
Since my last political post faired out so well, I have decided to continue to include my own opinion on the going-on’s in Northern Ireland’s ever-changing political landscape. If Facebook was invented during the Troubles, I can only imagine that the war would have been fought with a keyboard instead of with guns. As social
Public Relations and Advertising are regularly confused and it’s commonly thought they play the same roles within an organisation, despite having different end goals and effects. PR is a strategic communication process to create a positive reputation for a company in order to gain support and understanding through influencing opinions and behaviours of their publics.
My event organising only goes so far as school formals and after-parties, but everyone has to start somewhere, correct? It’s like Barack Obama running for class president in High School, you have to start off small and make your way to the top. My latest project was the School of Communication 2017 Winter Formal. The one night where