Like many people, I do await the Christmas TV ‘adverts’ around this time of year. It’s that time of the year where high street stores compete in the sphere of PR, Advertising, and Marketing, (and in most cases all three), for the most original Christmas idea – trying to encourage consumers to ultimately go to

“Even I don’t wake up looking like Cindy Crawford” – Cindy Crawford.  Iconic, right?  The 90’s was an era of double denim, sheer dresses, and defined cheekbones. Who could forget those famous faces of the catwalk back when supermodels had to actually work to achieve that desired ‘heroin chic’ look? (ohh how controversial). As Kate Moss

Last week I had the privilege of attending CIPR NI Meet the Media Event, hosted by Cool FM and Downtown Radio. For a lot of people getting to see where the likes of Pete Snodden, Rebecca McKinney and Gary Myles create the magic that goes into their nationwide breakfast shows is a onetime opportunity. Luckily

How many posts have you read in the past week featuring the latest product which your favourite blogger just ‘cannot live without’? Or the number Instagram posts with someone promoting their newfound favourite brand of sunglasses that are a ‘must’ yet which you hadn’t even heard of until now? The advertising industry is in the