When someone says the name Burger King what do you think of? Fast food, unhealthy food, convenience? But what about anti bullying? It is not a connection that I would have originally made myself however, as part of anti-bullying month Burger King did a PR stunt in an undisclosed restaurant in LA where hidden cameras
Tag: Marketing
As I passively scrolled through my Twitter feed, I stumbled across a post regarding a situation that initially appeared somewhat passive. A few clicks later and I’m intrigued by a simple, yet subtly clever, PR move. For me, it is the fitting reminder that we, as PR practitioners, need to make the most of every
The Oxford Dictionary defines ‘Identity’ as “The characteristics determining who or what a person or thing is” But is it something that we are born with or is it something that we create? Sociologist Erving Goffman describes identity as an interactive construction rather than something ‘given’ and suggests that all social interaction is like a
For the first time ever, shoppers are going to the web for most of their purchases. According to an annual survey conducted by comScore (SCOR, +0.62%) and UPS (UPS, -0.44%) shoppers now make 51% of their purchases online, compared to 48% in 2015 and 47% in 2014. Because of this major fact I thought why not share my online
Often we make decisions not knowing where they will take us and then later regretting the fact that we didn’t take time to study our options and thinking through the decision carefully. For me, I had thought about public relations in detail and thought of where it might take me but was nervous as to
A doting godmother to a 3-year-old boy, I am constantly amused and intrigued by Jude (biased I know). Whether it be his fascination currently with thinking the word ‘poo poo head’ is so funny or his constant questioning of EVERYTHING, he definitely has a fresh and light hearted look on the world. Which got me
Every summer, there is a reoccurring theme that happens on our Facebook timelines. Groups of 18/19 year old Ibiza-goers checking in at the Lagan Bar at Belfast International Airport with a caption along the lines of ‘are you even on holidays if you don’t check in at the Lagan?’ For me, I opted out of
Chances are you haven’t heard of Carmilla, but the 220,000+ fans who successfully crowdfunded the series’ first feature film can certainly tell you a few things.
Just over 3 years ago, my 18-year-old self, boarded a one-way Aer Lingus flight to London. As I sat in my overpriced seat I was confident, more confident than I had ever felt in my entire life. I had just left my Mum, pretending to cry into the sleeve of her jumper, outside WHSmith in
Pourquoi, the French word meaning why. A question that I’ve been asking myself several times since moving from Toulouse, situated in the sunny South of France back to the cold, rainy hills of Donegal. I was happy there, felt settled and have made some lifelong friendships. One word stands out in that sentence to me.