As many of you know, great PR will create a great reputation and great public image.  There is one PR campaign however which really stands out above all others and has undoubtedly captured the imaginations of people from all around the world.  At times his bravado and outrageous comments have stirred excitement and anticipation; at

It’s not exactly new information that since Donald Trump became the 45th President of the United States, America hasn’t really improved as a nation, despite Trump’s presidential campaign slogan ‘make American great again.’ The majority of the decisions he’s made since winning the election has outraged most of the country, like his decision to ban

Reputation management is associated with many to be at the forefront of all PR communicative activities. But what happens when crisis strikes? The academic literature surrounding crisis management has detailed theories regarding how a PR practitioner should react when their organisation comes under fire. Benoit’s theory suggests deniability and often evasion of responsibility, while the

Generation Y, also known as ‘millennial’s’ are those born between 1982 and 2004. Although the delineation of who the term millennial is referring to varies, Howe and Strauss (2000) are customarily credited with coining the term and they suggest that they are born within these particular dates. This is the generation that are renowned for

“It’s a Corbyn ting” – Stormzy Grime; London’s mash up of UK garage and jungle music. Rapid, syncopated breakbeats featuring jagged electronic sounds, with a gritty lyrical depiction of urban life narrating a grungy beat. But why, in 2017, did Grime have such an impact on politics? On 18th April 2017, Teresa May called for