Make the most of your mobile by making a movie…

As one of the @CIPR_NI student ambassadors I have the pleasure of attending their events. This week I attended the Mobile Movie Making workshop hosted by the lovely Niamh MacCauley, Video Marketing Officer at Purple Dot Videos (@DgnEnterprise). Before attending this event I always thought of myself as a wiz at making movies, mostly for family events or to make a university presentation that bit more interesting. Little did I know how impactful a video could be to promote a product or make a company’s website stand out from their competitors. Niamh summed up just how important video marketing can be for her clients by pointing out that ‘it only takes two minutes to watch a video that would take ten minutes to read.’ In today’s digital age, everything can be done on our phones. Need to book a taxi? Use your phone. Want to pay for a coffee? Use your phone. Want to make a promotional video for a client? Use your phone!
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Many people would assume that videos made for a company are filmed using the most high tech equipment to make sure everything looks professional, think again! Niamh showed an example of a video she had made for a client, asking the audience to pick out which frames had been filmed using a phone and which were captured on a drone. It was impossible to tell! The whole video was smooth and high quality, I would never have guessed any of it was filmed on an iPhone. Whether you need a video for Facebook or for the foyer of a waiting room, a mobile can be used to capture and edit the piece. Niamh’s first golden rule of making a video for any occasion is to keep it short and sweet, especially for social media, no longer than sixty seconds. The workshop was graced with workers from Q Radio (@goQRadio) and Belfast Telegraph (@BelTel) to name but a few, many of whom use mobile journalism (mojo) on a daily basis. Niamh relayed her mojo tool kit; the first item may surprise you… a selfie stick. Yes, the holiday maker’s favourite selfie stick can be used to film mobile videos and create weird and wonderful angles. The only downside is you need an incredibly steady hand or you may end up with a rather shaky video. If you are not blessed with a steady hand a trusty tripod can also be used for mobile videos.
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The next piece of equipment Niamh recommended was the Mobile gimbal, which can cleverly transform a mobile into a smart motion camera. Although it may set you back around £200, a mobile gimbal is a must have if you want to create smooth and slick videos. A slightly cheaper must have to keep in your mojo toolkit is a power bank. As many of you may realise taking videos can drain your battery, so if you are taking footage at an event don’t be caught out by that red flashing low battery light.
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I don’t want to give away too many of Niamh’s top tips, so I’ll give you an insight into the practical elements of the workshop. Create your own coffee advert… In a group of tea drinkers, I was assigned to be the coffee drinker, not that I was complaining on a Friday morning. Our brief, to show the coffee being enjoyed and stirred. Once Niamh had rounded up all groups videos she was able to quickly edit it all together using the video editing programme Magisto, to show us the finished product. Magisto converted our mobile videos into a captivating story in a matter of minutes.
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Not only can your mobile be used to record videos it can also be used to edit your work. Niamh’s favourite editing app being Splice. Niamh finished by highlighting that a ‘website is fifty times more likely to appear on the first page of a search engine results page if it includes a video.’ So, get your mobiles out and start videoing!

Olivia x

Olivia McAleenan is studying for a MSc in Communications and Public Relations with Advertising at Ulster University. She can be found on Twitter @OliviaMcAleenan / LinkedIn https://uk.linkedin.com/in/olivia-mcaleenan-88774413b /Facebook – Olivia McAleenan / Instagram @oliviamcaleenan

How To Increase Your PR Job Prospects In Northern Ireland

 

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When considering a career in the Public Relations industry I believe there is a few important questions you must ask yourself before diving into a career in PR. Due to the fast paced, forever changing, and high-pressure environment you will be working in you must have an acquired skill set, hold a great level of determination and drive to prosper within the industry.

 

The first question I would ask myself is…

 What is PR?

Well much to the dismay of many people it does not involve being responsible for promoting nightclubs across social media nor is it attending lavish events and living this glamorous lifestyle that the media portray a job in Public Relations to be.

One of my favourite definitions of Public Relations is one from the PRSA (Public Relations Society of America) which states “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Public Relations is essentially all about reputation and relationships which is something we touched on in our lecture about PR, Rhetoric and Persuasion in week 2.

 

Am I interested in what is going on in the world around me?

Having an interest in current affairs and reading about what is happening in the environment around you is a very important aspect of a PR practitioners job as they regularly analyse trends and brainstorm campaign ideas with various clients daily. Therefore, being informed and knowledgeable about what is happening in the world around you will set you apart from others.

 

What does a job in PR involve?

A job in PR can be quite varied and diverse depending on the company you work in so it’s hard to specify, although the ability to be a flexible, highly organised individual with the ability to work under pressure and possess excellent written and communication skills is a must.

 

So, with the above questions in mind. How do you go about increasing your chances of employment in this field? I thought I’d share some of my own personal top tips to help anyone that is considering a career in Public Relations!

 

CIPR membership

For an excellent discounted rate of £35 annually for students the Chartered Institute of Public Relations will provide you with endless opportunities to develop your skills and knowledge of PR to help you climb further up your career ladder through providing courses to attend, achieve chartered status and hosting events with likeminded individuals who you will have the opportunity to network with.

 

Follow Key PR Influencers/Blogs

Getting involved in the world of online blogging by reading, commenting and sharing PR related blogs online. Check out PR Week, PR Daily, PR News Online and follow key influencers on Twitter for example @CIPR_UK, @PRstudies, @BobPickard and @pracademy to stay abreast of the latest news!

 

 Work Experience

Get your foot in the door – offer yourself up for paid/unpaid internships in local agencies to get real life experience of the job because when you start a career in PR you will automatically be expected to know how to write a press release, develop a campaign strategy, plan an event, liaise effectively with journalists and so on. This is also a great way to determine whether the job is for you or identify areas in which you would like to specialise.

 

Public Relations Courses

Enhance your CV with a PR qualification – there are plenty to choose from both online and face to face through the PR Academy. These CIPR accredited courses will provide you with working examples to give you a more thorough understanding of the industry.

 

Be Passionate

The ever-changing nature of the PR industry means passion is key to success. Stay abreast of latest news, get involved and prepare to be forever learning!

 

Nicole Hanna is a final year BSc student in Public Relations at Ulster University. She can be contacted on LinkedIn at https://goo.gl/pLviS8 or on Twitter @NicoleHanna101

Who runs the PR world…? Most Definitely Girls!

In the wise words of the inspirational Oprah Winfrey, “Think like a queen. A queen is not afraid to fail. Failure is another stepping stone to greatness.” A theme which ran prominently throughout the CIPR NI (@CIPR_NI), Women in PR Panel Event, which took place in the ESparkGlobal (@ESparkGlobal) Belfast Hub in Lombard House. With not a man in sight, the room was full of budding PR professionals and women at the top of their professional game. Since my last blog I was fortunate enough to be chosen as one of the new Student Ambassadors for CIPR NI alongside the brilliant Kathryn Bigger (@KatieB_05). We are already planning events and making connections so watch this space for some exciting news…

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I have to begin by introducing you to the incredibly accomplished panel, Gemma-Louise Bond (@GemmaLEBond), Michelle Canning (@micanning) and Susie Brown (@Brownturf). Gemma, also known for her fabulous blog ‘That Belfast Girl’, at just 25, has been able to achieve career goals, someone starting out in the world of PR could only dream of. As the Marketing Assistant at Victoria Square, Gemma is responsible for keeping its brand as iconic as its stunning glass dome. Next up we were introduced to the skilled Michelle Canning, who made a brave career change at 41 into the world of Communications. Now the Communications Manager at Northern Ireland Housing Executive, Michelle has utilised her skills as a Journalist to propel herself into this senior role. Last, but by no means least, was Susie Brown, whose impressive CV speaks for itself. Alongside her busy career as Interim Director of Corporate Development at Tourism NI, Susie also headed the ‘Be Seen Be Heard’ media initiative to improve gender balance on Northern Ireland’s airwaves. The first thing, we, as an audience were asked to do, was introduce ourselves to the rest of the room. Networking, always being at the fore of any PR event. Hearing the positions of the rest of the women from leading PR firms in Northern Ireland was inspiring for me, going in as a novice.

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Michelle Canning raised the invaluable point that even rejection in the workplace can be good, using J.K Rowling as the prime example of being turned down time and time again but not giving up. This led the chair of the night, Sara McCracken (@dougalhorse) to ask the panel what they felt were the biggest barriers they have faced in the workplace. Having come up against ageism and unconscious bias, the panel explained how they faced challenges head on to overcome and conquer them. As an advocate for women being heard throughout Northern Ireland, Susie raised the thought provoking statement that “you can’t be what you can’t see”, sparking a conversation change towards self-confidence. How can young women coming up in the world of PR aspire towards anything if they cannot ‘see’ someone else doing just that. The moral of the story being to speak out about what you’re doing and don’t be afraid to big yourself up.

When asked where they wanted to go in the future all three women had very different answers. Gemma has a very clear five-year plan, with the end goal of being the director of a company by the age of 30 (which I have no doubt she will achieve). Michelle doesn’t make plans but achieves what she wants through sheer determination. Susie spots an opportunity and runs with it, making her the definition of a #boss. All three women left us with their final words of wisdom… ‘speak out and influence up’, ‘stand up and be counted’ and ‘be confident in who you are’. I’ve already ordered the board mounts with these inspirational quotes for my future PR office.

Thank you so much to the three forward thinking, self-empowered women who shared their experiences and to CIPR NI for organising such a #girlboss event.

Olivia x

Olivia McAleenan is studying for a MSc in Communications and Public Relations with Advertising at Ulster University. She can be found on Twitter @OliviaMcAleenan / LinkedIn https://uk.linkedin.com/in/olivia-mcaleenan-88774413b /Facebook – Olivia McAleenan / Instagram @oliviamcaleenan

Here’s How To Get a Job in PR – Reason #4 Will Shock You

  1. Apply for a job in PR
  2. Go To The Interview
  3. Smash The Interview
  4. Pretend to be a man because according to a recent survey they still get paid more for doing the same job. See, number 4 was genuinely shocking, I’ll be covering the CIPR State of the Profession next and go into detail. (See Figure 1.)
  5. Accept Job In PR
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Figure 1 – CIPR State of the Profession 2016

Well, now you’re here you may as well read the rest. You can skip to the TL;DR at the bottom if you don’t want to.

Everyone seems to start these things with a bit of background of themselves, so here it goes. My name’s Anthony, I was on placement at a fantastic company (don’t let them know I said that), I’ve done work experience at leading PR agencies (or so they tell me), I’m a CIPR Student Ambassador annnnnnnd I still don’t know why I’m studying Public Relations. Go figure eh? I hear you say, “obviously you know why you’re studying PR, you picked it didn’t you?” (maybe you didn’t say that, but let’s assume you did). Yeah, I did. Originally, I picked Business Economics with Marketing, then I changed my mind picked Communication, Advertising & Marketing, got accepted, changed my mind and picked PR because it seemed more fun. In hindsight, both CAM and PR are really the same but PR has a bit of politics involved. I was, still am, concerned with having fun and enjoying what I do with making money being a nice benefit too.

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I spent most of my first 2 years studying in PR wondering what I had to do to stand out in the industry. I mean if you can’t make yourself stand out, how are you meant to make a company stand out and how are you meant to make a career out of it, right? I spent hours researching everything from speech-writing to how individual leaders, from Chavez to Obama, speak. I’ve worked with members of the CIPR as a student ambassador and watched how they carry themselves in meetings. And luckily for you I’ve come to a conclusion that I want to share with the world.

You’ll never make yourself stand out if you’re trying too hard. You want to be like the CEO of that successful PR agency? Congrats, so does everyone else. You need to let go of everything and just be yourself. Are you the kind of person that cracks jokes all the time? Keep on doing it. Do you see yourself as a professional businessman/woman? Keep on business-ing. Are you rather boring? Keep on studying CAM. The point is, you need to be yourself.

Buttttt back to me, why don’t I know why I’m studying PR? Easy, cause it’s terrifying; what if I’m no good at social media? What if no one likes my writing style? What if someone finds out that I have an undying hatred for humanity? Who cares!? You’ll find your niche, trust me. I haven’t yet, so I’m not a good example but there’s loads of people on my course who seem like they know what they’re doing so I probably will one day too. If not, maybe PR isn’t for me. That’s the beauty of the world though. PR may not be for me or you, but I’ve learnt that it’s not the end of the road. PR has still done a lot for me, I’ve learnt more about businesses and how to make businesses work than what I would have done studying any business degree! The lessons you’ll learn will stand you in good stead for the rest of your career. So hang in there, you won’t get anywhere worrying about the destination. Take a leap of faith and see where it takes you!

But how do you make yourself stand out? “Gotta create your own brand” lecturers have been telling us it every. Single. Year. But how? Start with LinkedIn. If you don’t have a LinkedIn, stop reading and go make one. List your skills and get people to endorse you for them. But be honest about it. I put ‘Public Speaking’ in mine, went into work on Monday got pulled to the side by my boss and asked me to speak at the Chartered Institute of Credit Managers (NI) Legal Action Workshop on the role a debt collection agency can play for businesses. Boom, on stage in front of 100 people with a minimum of 10 years’ experience in credit control all listening to these very well-respected lawyers from North and South of the border, and then me. Banter. If you’re going to exaggerate, be prepared to back it up! Then Twitter, people who work in PR love Twitter, which means you can connect with them! And they can see everything you post and like and retweet… make a separate account for ‘work’. And then you could always start a blog! I did and hit 80,000 views in a month, but that’s a story for another time/I’ve 4 blogs to write and not giving everything away in my first.

So, go out, the tools are there, and start creating you!

TL;DR – Start of it rambles on a bit but the message might be to hang in there, don’t try too hard to be like everyone else and you’ll be just fine.

Anthony Boyd is a final year student on Bsc in Public Relations at Ulster University. He can be found on Twitter: @anthonyboyd16 or LinkedIn: https://www.linkedin.com/in/anthony-boyd-4a5a63b4/

PRide and Joy: NI’s outstanding communicators celebrate 2017

PRide and Joy: NI’s outstanding communicators celebrate 2017

Friday 13th may be unlucky for some, but for many of Northern Ireland’s PR practitioners, the night ended in trophies, applause and possibly some sore heads in the morning!

For the past 18 months, I have had the privilege of sitting on the CIPR NI Committee as a Student Ambassador. During my time I have sat opposite some the leading lights in Northern Irish public relations and have witnessed the organisation of some brilliant events for PR professionals across the country.

There is however, one event on the PR calendar which can’t be missed – The PRide Awards.

Now, I’ve heard the rumours about PR, “it’s all parties and drinking and schmoozing”, and despite what this post may suggest, trust me it isn’t. But for one night a year, that stereotype might be a little true.

The CIPR PRide Awards NI is an annual awards ceremony to recognise the hard work and creativity of PR professionals and communicators over the past 12 months. It’s that one night of the year when professionals put away their laptops, put down the phone and come together for a night of celebration and healthy competition.

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Like previous years, the PRide Awards 2017 were held in the Culloden Hotel, Holywood. Taking the lead in organising the event along with the team at CIPR HQ were Seona McGrath from Smarts Communicate, Jane Williams from JComms along with Sinead Doyle and Alana Taylor from MCE Public Relations, who put together a brilliant evening.

I was kindly asked to be this year’s trophy assistant at what would be my first year in attendance, which much to my surprise included an official announcement and my name on the screen, hopefully, the amount of make-up on face hid my reaction. The awards portion of the night was hosted by Stephen and Cate from Q Radio, while I was tasked with delivering winner envelopes and passing on trophies. Thankfully, I didn’t manage to mess it up.

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There I am, in the background, looking the wrong way

The big winners on the night were PR agency powerhouses Smarts Communicate, with Seona McGrath deservedly picking up the Outstanding Young Communicator Award, and JComms. Also showing very strongly, proving the strength of practitioners across the country were in-house communication teams. Some of the winners included Antrim and Newtownabbey Borough Council, North West Regional College and Translink.

Click on this link if you want to see a full list of the winners from the night along with the winning case studies: https://www.cipr.co.uk/content/awards-events/pride-awards/northern-ireland/results-and-case-studies

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For those of us studying and working in the industry, we know first-hand that public relations is often one filled with misconceptions. For most, PR is ‘selling tickets to nightclubs’. The PRide awards are the perfect response for those who criticise the industry and its professionals, and give us students who face questions about how ‘serious’ our degree is, some back up for those unwanted questions.

Another important aspect of the night, was supporting the CIPR NI charity of the year, AWARE. AWARE NI are the national depression charity for Northern Ireland and provide vital support across the country for those suffering from a mental health condition. Led by an incredible team, AWARE NI offer many essential programmes which require funding. Thanks to some great raffle prizes and generous donations, £1450 was raised impacting the lives of 96 pupils across NI – a job well done!

If you want to find out more about AWARE NI check out their website:

http://www.aware-ni.org/

The PRide Awards and the CIPR NI in general offer a great chance for young professionals to meet established practitioners, so if you get the chance check out one of the social events I would really advise doing so. Our industry is in great hands and growing year on year which can only be a good thing for those us who need a job in the next few years.

Images are courtesy of Press Eye

Kirsty Wallace is a final year BSc in Public Relations student at Ulster University. She can be contacted at www.linkedin.com/in/kirsty-wallace-851504115 and on twitter @KayyWallace