If there’s anything I love more than a salted chilli chicken snack box, it’s a good old piece of reactive marketing. Brands use reactive marketing as a way of engaging their audience with spur of the moment content and advertisements responding to real-time events, news, topics, TV shows, hashtags and threads. It’s a way to
Tag: Brand Marketing
As governments around the world promote staying at home to curb the spread of the Covid-19 outbreak, brands are stepping up to help. With consumers staying at home, brands now have a unique opportunity to craft creative digital campaigns to showcase their products as well as their social responsibility. By spending all this time indoors,
Make-up has been around for 7,000 years, stretching back to ancient Egypt when Cleopatra allegedly used crushed carmine beetles and ants to create the perfect rouge lipstick. For decades the beauty industry has been constantly evolving through producing new products for every inch of your face, discovering new formulas and the creation of new brands.
I’ll start off easy. For many of you who don’t study anything business or marketing related, you may look at the words ‘Digital Strategy’ and freak out. More haunting words that sound like you’re travelling down the wrong path, but once you come to grips with it you can turn your business into an overnight
Have you ever walked into a store and immediately been bombarded by staff asking if they can help you? Without name dropping, a few certainly come to mind. Research conducted by DisplayMode, a leading point-of-sale company, shows that 89% of shoppers are put off or bothered by in-store sales assistants. Personally I despise nothing more