Make-up has been around for 7,000 years, stretching back to ancient Egypt when Cleopatra allegedly used crushed carmine beetles and ants to create the perfect rouge lipstick. For decades the beauty industry has been constantly evolving through producing new products for every inch of your face, discovering new formulas and the creation of new brands.

First of all, what is Public Relations? The Chartered Institute of Public relations has defined Public Relations as ‘the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation