How many posts have you read in the past week featuring the latest product which your favourite blogger just ‘cannot live without’? Or the number Instagram posts with someone promoting their newfound favourite brand of sunglasses that are a ‘must’ yet which you hadn’t even heard of until now? The advertising industry is in the

WHAT DID DIOR DO WRONG IN THIS CAMPAIGN?  Dior has successfully gotten international media coverage about their new Capture Youth product with the face of the product being Cara Delevingne. The response to Dior’s selection of a 25 year old model/actress, Delevingne, was definitely not the coverage or reaction that they expected. The target audience

A message, or you could say, a cry for help has been secretly spread about seeking support for a campaign for better labour standards from third-party factory workers for the high street fashion brand Zara. They work for Bravo Tekstil in Istanbul, who work for one of the largest fashion retailers, Inditex who is Zara’s

Just over 3 years ago, my 18-year-old self, boarded a one-way Aer Lingus flight to London. As I sat in my overpriced seat I was confident, more confident than I had ever felt in my entire life. I had just left my Mum, pretending to cry into the sleeve of her jumper, outside WHSmith in