A few people realise that PR practitioners are the invisible puppet masters pulling the strings behind every element of media you see today. Of course, you’ll not be able to recount the 1,000s of campaigns you’re exposed to each week, but there are campaigns that tend to leave a lasting impression on your memory, without
Author: annieshivers
Reputation management is associated with many to be at the forefront of all PR communicative activities. But what happens when crisis strikes? The academic literature surrounding crisis management has detailed theories regarding how a PR practitioner should react when their organisation comes under fire. Benoit’s theory suggests deniability and often evasion of responsibility, while the
We all want to see ourselves as somewhat ‘superheroes’ in whatever profession we find ourselves in. Something which we can be proud of when some asks the question, what is it you do for a living? Some are doctors, some are nurses, firemen and women, others, well others are PR practitioners. What is a PR
This is a guide to help prosperous first year students get the low-down on all aspects of university life. Let’s start with what you already may have figured out by now – no one is here to hold your hand! Probably the most difficult adjustment I felt when joining university was the strange feeling of