When considering a career in the Public Relations industry I believe there is a few important questions you must ask yourself before diving into a career in PR. Due to the fast paced, forever changing, and high-pressure environment you will be working in you must have an acquired skill set, hold a great level

When someone says the name Burger King what do you think of? Fast food, unhealthy food, convenience? But what about anti bullying? It is not a connection that I would have originally made myself however, as part of anti-bullying month Burger King did a PR stunt in an undisclosed restaurant in LA where hidden cameras

As I passively scrolled through my Twitter feed, I stumbled across a post regarding a situation that initially appeared somewhat passive. A few clicks later and I’m intrigued by a simple, yet subtly clever, PR move. For me, it is the fitting reminder that we, as PR practitioners, need to make the most of every

As I wound through the country roads the morning of July 22nd 2016, memorising the all too familiar miles of green around me, I tried to imagine what the following year had in store for me. The weeks of last minute packing and goodbye parties were actually over and I was exchanging the Emerald Isle

A message, or you could say, a cry for help has been secretly spread about seeking support for a campaign for better labour standards from third-party factory workers for the high street fashion brand Zara. They work for Bravo Tekstil in Istanbul, who work for one of the largest fashion retailers, Inditex who is Zara’s

The Oxford Dictionary defines ‘Identity’ as “The characteristics determining who or what a person or thing is” But is it something that we are born with or is it something that we create? Sociologist Erving Goffman describes identity as an interactive construction rather than something ‘given’ and suggests that all social interaction is like a

Often we make decisions not knowing where they will take us and then later regretting the fact that we didn’t take time to study our options and thinking through the decision carefully. For me, I had thought about public relations in detail and thought of where it might take me but was nervous as to

A doting godmother to a 3-year-old boy, I am constantly amused and intrigued by Jude (biased I know). Whether it be his fascination currently with thinking the word ‘poo poo head’ is so funny or his constant questioning of EVERYTHING, he definitely has a fresh and light hearted look on the world. Which got me