YouTubers and Instagram Stars Have Quickly Become the Only Voice That Matters for Consumers in the Beauty Industry. On YouTube, I am subscribed to 40 (yes, 40!) beauty “gurus”. Excessive? Let me explain. Over the past decade, YouTube has exploded as a user-generated platform for companies and people around the world to share their ideas,
Month: February 2017
In today’s society, many organisations have established themselves through ‘digital’ offerings, creating online specific content, allowing users to access news in alternative ways and diverging the uses of social platforms. BuzzFeed An American internet media company that focuses on social media, news and entertainment. Although the platform has a reputation for offering the weirdest quizzes
Right now I am sitting on a bus surrounded by people who are equally as disappointed in the Wi-Fi service as I am. Let’s hope inspiration really does strike in unlikely places. I’m travelling towards a placement interview and so excitement (and nerves) are running high. For a career in PR, work experience is essential
American football, the Halftime Show, and legendary advertisements, a.k.a. the PR dream. Following Super Bowl 51, it is worth examining this annual sporting event as the golden PR opportunity that it is.
Twitter is considered one of the main social media platforms, alongside Instagram, Snapchat and Facebook. The platform, launched in March 2006, is based around online news and social networking. As of quarter four in 2015, the company posted a net income of $7 million. Twitter is everywhere, in this day and age it almost impossible to use
Celebrity Endorsements have been used by businesses for years as a way of creating likability and trust; both for the company and in the company’s product. Some great examples of this include Cheryl Cole and L’Oréal, David Beckham and H&M, and Michael Jordan and Nike. This practice has evolved in recent years to include a