Wednesday, the 8th of November. The scene was set. 25,000 eyes were watching the skies for the plane carrying Priti Patel. Ms Patel was humiliatingly summoned back from Africa for a face-to-face showdown with the assertive and commanding Theresa May. Ms Patel stood accused of lying to Theresa May by having meetings with the Israeli’s

If you have even the slightest bit of interest in sport, chances are that you are familiar with Clare Balding the sports presenter who works for both the BBC and Channel 4. Balding’s ubiquitous sports coverage was memorably lampooned by British comedian Tracey Ullman earlier this year in a sketch that seemed eerily accurate.   

Public Relations and Advertising are regularly confused and it’s commonly thought they play the same roles within an organisation, despite having different end goals and effects. PR is a strategic communication process to create a positive reputation for a company in order to gain support and understanding through influencing opinions and behaviours of their publics.