When it comes to modern day businesses, Digital marketing is leaps and bounds ahead of all other forms of advertising. It’s expensive – companies are spending up to 1.5bn on Instagram alone – but its effectiveness means that big businesses have no hesitation in investing time, money and effort into it. So where’s all that money
Tag: Instagram
Gemma Collins. “The GC”. Whatever you want to call her, she’s like Marmite. You either love her or hate her. And I love her. Here’s why. How many of you have scrolled through pages upon pages on Facebook called ‘Gemma Collins memes’, ‘Gemma Collins reactions’ or ‘Gemma Collins appreciation page’? How many of you have
Fast Fashion & the ‘Material World.’ I cannot believe that it has been eight months since my last blog post, time really does fly! As I embark upon my final year of studying Communication and PR an aspect of life has my creative mind ticking. Not much has changed over the last eight months, in
During my time on placement I had the opportunity to work with PR managers across Europe and one thing I learnt was that YouTubers and social media influencers are increasingly becoming one of the most important ways to communicate with your target audience. I was so intrigued that I have even decided to base my
I’m sure you have, it’s a super famous song that goes: “Cause we are living in a PR world And I am not a PR girl You know that we are living in a PR world And I am not a PR girl”
“Even I don’t wake up looking like Cindy Crawford” – Cindy Crawford. Iconic, right? The 90’s was an era of double denim, sheer dresses, and defined cheekbones. Who could forget those famous faces of the catwalk back when supermodels had to actually work to achieve that desired ‘heroin chic’ look? (ohh how controversial). As Kate Moss
The Oxford Dictionary defines ‘Identity’ as “The characteristics determining who or what a person or thing is” But is it something that we are born with or is it something that we create? Sociologist Erving Goffman describes identity as an interactive construction rather than something ‘given’ and suggests that all social interaction is like a