Having studied a degree in English and Drama at undergrad level, for my masters I wanted to throw myself into something I had never done before; the world of PR. Public Relations, to my untrained mind – my PR role model being Samantha Jones – was writing press releases, going to fancy events and ‘schmoozing’
Tag: Advertising
I started classes for my Masters in Communications and PR in the University of Ulster on the 26th of September and one of the first things I’ve learned so far is that jokes about domestic violence are a terrible way to sell ribs. That’s going to need a little context. Ribs n’ Bibs is a
Public Relations and Advertising are regularly confused and it’s commonly thought they play the same roles within an organisation, despite having different end goals and effects. PR is a strategic communication process to create a positive reputation for a company in order to gain support and understanding through influencing opinions and behaviours of their publics.
YouTubers and Instagram Stars Have Quickly Become the Only Voice That Matters for Consumers in the Beauty Industry. On YouTube, I am subscribed to 40 (yes, 40!) beauty “gurus”. Excessive? Let me explain. Over the past decade, YouTube has exploded as a user-generated platform for companies and people around the world to share their ideas,
American football, the Halftime Show, and legendary advertisements, a.k.a. the PR dream. Following Super Bowl 51, it is worth examining this annual sporting event as the golden PR opportunity that it is.