At the tender age of 20 years old, one might ask what words of wisdom could a fresh-faced student have for a world of entrepreneurs? Well I can tell you that after turning 20 in June and going through a roller coaster of a year and seven months in business, that social media is your best friend!
After turning 18 in June 2016, I headed off to University, confident my life was on the right track. Prior to opening my business, I grew up making myself money. By selling my old clothes on eBay, cleaning anything I could around our house for extra money. I always enjoyed the idea of being my own boss. After completing 4 long years of GCSE & A-Level Art, I realised my passion was Make-Up. (queue many readers switching off).
I opened my own freelance makeup business in March 2017 at the rare age of 18 with possibly £200 to my name, a chair and a Facebook page. I had absolutely no clients and no clue how to get them. Now, over a year and a half on I have a big client base, my own premises and thankfully looking forward to the next few years, as well as being able to blog my thoughts on social media.
So firstly – 1. use Facebook as a promotional tool
I began posting up pictures of my work on my Facebook page to achieve higher engagement. In the first few months of business I done a lot of free work to get myself noticed in my area, to build a client base. I worked at a loss and I made so many mistakes. Facebook for me was a great client builder. I was able to post client photos, allow them to post reviews of my services and it formed a base for my business.
- Instagram is your best friend!
In 1 year, I gained over 6,500 followers on my Instagram page from posting content. Now I’m the first to say its not all about follows, likes etc. however in my business, I thrive from engagement. If you’re opening a business which focuses on visual aspects Instagram is where you need to be! Using Instagram as a marketing tool is one of the best and easiest ways to strengthen your business and interact freely with your audience. By using Hashtags to raise awareness & advertise your company.
For me many of my clients are young girls under between the ages of 13 and 20, so as you can imagine Instagram is the perfect place for me to grow my brand. Choosing a platform that connects with your target audience is the key to success.
- Post good quality pictures
Nobody wants to see blurry photos that look as if they’ve been taken on a toaster. Everyone on social media is upping their game which means you should too! Take a look at what your competition is posting as a way of bench marking. Studies show that users on Instagram decide whether to follow you or not based on the 3 most recent posts on your profile – so every post counts.
Try to take your pictures against plain (ish) backgrounds & make sure not to upload things nobody wants to see, try to link your uploads back to your business.
- Get Tagging
By tagging bigger brands, influencers etc. this encourages them to re-post your work which in turn gets your page more engagement, which is what counts. If your business creates products, posting pictures and tagging relevant Instagram accounts will help your account reach a larger audience.
- People want results!
For me as a makeup artist, I gain clients through posting pictures of my makeup on myself and others. As well as posting before and after pictures which shows your skills. This doesn’t just apply to businesses like me, consumers want to know that your product works / creates results before they’ll purchase. Sharing testimonials, reviews and pictures are a great way to show off your products/services on social media.
- Choose your social media according to your audience
For me, I want to target all ages. I post on Instagram, Facebook & Snapchat, each for different reasons. I find the older generation use Facebook more than Instagram and this is my method for advertising to an older clientele. Younger people follow me on Instagram and snapchat, therefore I market myself differently due to the difference in followers. With snapchat I feel I can be more open as its not as public as the likes of Instagram & Facebook, however I find snapchat to be the most effective in terms of selling power.
So, I hope you might have gained some insight into the world of social media, for me social media has changed the way we are able to promote ourselves and business. It has enabled us to target different people in ways that are engaging to them.
Olivia McVeigh is a Final Year BSc in Communication Management & Public Relations student at Ulster University. She can be found at: Instagram – @oliviamcveigh_ ; Linkedin – Olivia McVeigh ; WordPress – https://oliviamcveigh.wordpress.com/blog/ ; Twitter – @McveighOlivia