When someone says the name Burger King what do you think of? Fast food, unhealthy food, convenience? But what about anti bullying? It is not a connection that I would have originally made myself however, as part of anti-bullying month Burger King did a PR stunt in an undisclosed restaurant in LA where hidden cameras

As I passively scrolled through my Twitter feed, I stumbled across a post regarding a situation that initially appeared somewhat passive. A few clicks later and I’m intrigued by a simple, yet subtly clever, PR move. For me, it is the fitting reminder that we, as PR practitioners, need to make the most of every