It’s one of the most basic tenets of the whole PR game, and one that’s shared with much of the corporate world, the principle of SWOT. For those of you who haven’t had it implanted in your head by a succession of lectures, meetings and briefings, it stands for Strengths, Weaknesses, Opportunities and Threats, which
Tag: Ophelia
Huge waves strike the harbour wall and lighthouse on October 16, 2017 as Storm Ophelia hits the UK and Ireland So as I’m sure you’re aware, on Monday 16th October, 2017, a hurricane named Ophelia paid a visit to our beautiful little island. Now for most of us the weather didn’t really affect our day-to-day