You and your mates are in a band, you want gigs, you book them yourself. Maybe you’re a promoter, with the thankless job of getting everyone in the same place at the same time. You book two or three bands; you get the sound guy there on time, charge a few quid at the door
Tag: Author – Shane Horan
It’s one of the most basic tenets of the whole PR game, and one that’s shared with much of the corporate world, the principle of SWOT. For those of you who haven’t had it implanted in your head by a succession of lectures, meetings and briefings, it stands for Strengths, Weaknesses, Opportunities and Threats, which
Carrying plates for a living begun as a way to earn some extra money back in university in the heady days of the nineties. University soon fell to the wayside and before I knew it, I found myself trapped in a regional hotel that made Jack Nicholson’s break-down in the Shining seem quite reasonable. This