My first introduction to the PR industry was reaping the benefits of free concert tickets and backstage passes to meet many artists thanks to my aunty working as the Sales and Promotions Manager in Cool FM and Downtown Radio for many years. As Morris and Goldsworthy (2016; pp.13) highlighted a career in PR can be
Day: March 16, 2020
“You could sell ice to the Eskimos.” Although the correct term is ‘Inuit’, my nine-year-old self overlooked this faux pas in the Young Enterprise workshop as visions of world financial domination flooded my impressionable young mind. Before my eyes, my future as a brain surgeon and part-time lawyer morphed into the ambiguous and unimaginative title