Creating an eye-catching PR campaign for your business can be the key to increasing brand audience, sales or fuelling conversation. Our world is now saturated with creative people, coming up with innovative ways to promote themselves and their business. In order to stand out from the crowd, PR companies are being pushed to the limits
Year: 2019
2019 is drawing to a close and another cycle of fashion trends ends. Not only did this year present to us statement chunky trainers, biker shorts and tiny sunglasses, but it introduced the concept of sustainability, with the help of 15 year-old climate activist, Greta Thunberg. A change is certainly happening in the world of
This summer, the Amazon rainforest began to burn at a rapid rate that hasn’t been seen before in recent years. How could a place described as the lungs of our planet be destroyed in front of our very eyes? Deforestation isn’t a new issue for the Amazon, it can be down to naturally occurring fires
Disclaimer- I’m neither a Rugby nor Guinness fan but I recently feel like Guinness have been taking a slightly different but great approach to some of their campaigns during Rugby tournaments. Unlike me, you may have watched Ireland disappointing exit from the semi-final of the Rugby World Cup in October, but did you see this tweet from
When I decided to leave my degree after my first year at University in Liverpool due to student finance problems in 2015, I felt completely lost and undecided on what to do next. The only thing I was sure of was that I needed to move home. At the age of 22, the majority of
It’s probably hard for most of us to imagine a world where Likes don’t matter. I remember when I was 14 and a selfie I got before Clubland got 24 likes on Facebook. I’ve never felt as famous. But finally, finally, someone has caught themselves on and realised the damage social media pressure is doing
Does Christmas start too early? We have this rule in my house, “Until we see the Coca-Cola advert or the Guinness one, then it is not Christmas!”. This has always been the way in my house; we never put our decorations up until the first week of December and don’t tend to get into
Have you ever walked into a store and immediately been bombarded by staff asking if they can help you? Without name dropping, a few certainly come to mind. Research conducted by DisplayMode, a leading point-of-sale company, shows that 89% of shoppers are put off or bothered by in-store sales assistants. Personally I despise nothing more
In the 2008 Presidential Election, we witnessed relatively unknown candidate Barack Obama become front and center of the race. Through an engaging social media campaign and a well oiled public relations team Obama would go on to become the 49th President. Fast forward to 2016 and Donald Trump has become the first “twitter – based”
With Christmas sweets spotted in shops before Halloween even ended this year, are you feeling the festive fever? Christmas campaigns are also starting earlier each year and it’s getting hard to turn on the TV without being bombarded with adverts telling you how little time you have to buy presents for your loved ones and