WHAT DID DIOR DO WRONG IN THIS CAMPAIGN? Dior has successfully gotten international media coverage about their new Capture Youth product with the face of the product being Cara Delevingne. The response to Dior’s selection of a 25 year old model/actress, Delevingne, was definitely not the coverage or reaction that they expected. The target audience
Tag: Celebrity
L’eau de Chris When Chris Hughes (one of this year’s Love Island stars, for those who managed to stay away) took to social media to announce he would be launching his first ever product with Topman last week it initially generated a lot of mixed reactions. The product called L’eau de Chris is described by
If you have even the slightest bit of interest in sport, chances are that you are familiar with Clare Balding the sports presenter who works for both the BBC and Channel 4. Balding’s ubiquitous sports coverage was memorably lampooned by British comedian Tracey Ullman earlier this year in a sketch that seemed eerily accurate.