Reputation management is associated with many to be at the forefront of all PR communicative activities. But what happens when crisis strikes? The academic literature surrounding crisis management has detailed theories regarding how a PR practitioner should react when their organisation comes under fire. Benoit’s theory suggests deniability and often evasion of responsibility, while the
Day: February 27, 2018
Generation Y, also known as ‘millennial’s’ are those born between 1982 and 2004. Although the delineation of who the term millennial is referring to varies, Howe and Strauss (2000) are customarily credited with coining the term and they suggest that they are born within these particular dates. This is the generation that are renowned for